Apple Just Hit a New High. These Experts Say the iPhone Maker’s Stock Has More Room to Run
Apple Just Hit a New High. These Experts Say the iPhone Maker’s Stock Has More Room to Run
Aaron McDadeMon, July 13, 2026 at 6:55 PM UTC
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Apple shares climbed to a fresh record high Monday.Credit: Cheng Xin / Getty ImagesKey Takeaways -
Apple shares could reach new heights as the tech giant grows its market share and launches new AI features, according to Citi analysts.
The analysts told clients Apple’s fall launch event could be an important catalyst for the stock.
Apple’s stock has rallied to record highs recently. Some experts say they believe it still has has more room to run.
Shares of Apple (AAPL) climbed nearly 3% to a new high above $323 Monday before paring back some of their gains, on day when the broader tech sector lost ground. Citi analysts lifted their price target to $365 from $315 over the weekend, telling clients they see the company continuing to gain market share on the strength of its “premium brand” and “design-driven demand,” with solid iPhone 17 sales standing out amid broader weakness in the market for phones and laptops.
After raising prices on several products last month to offset high memory costs, price hikes could also come to iPhones when Apple launches its new lineup later this year, they said.
Why This Matters to Investors
The stronger vote of confidence from Citi could add to recent enthusiasm for Apple’s shares, which have rallied lately amid a rough stretch for tech stocks.
The analysts said Apple’s AI-enhanced Siri should also help drive revenue and engagement, and that they’ll be looking ahead to Apple’s September launch event as “an important catalyst that could further strengthen investor sentiment.”
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Citi’s new target is a bit above the Visible Alpha consensus around $340, and the analysts’ “buy” rating is in line with four other analysts tracked by Visible Alpha, compared to one neutral and one “sell” rating.
Apple is facing a big second half of the year, with a CEO change and product launches that could include a foldable iPhone expected in September. Tim Cook is set to hand over the top job to John Ternus, who will take on the increasing pressure shareholders have put on the iPhone maker to make meaningful progress in the AI race.
Apple made headlines over the weekend with a lawsuit filed late Friday against OpenAI, accusing the ChatGPT maker of stealing trade secrets. The complaint alleges that OpenAI and a pair of former Apple employees encouraged current Apple employees to bring parts and top-secret information to job interviews with OpenAI, and coached the employees on how to bring private information with them to new jobs at OpenAI.
An OpenAI spokesperson told Investopedia that the company has “no interest in other companies’ trade secrets. We remain focused on building innovative technology that empowers people everywhere.”
on Investopedia
Source: “AOL Money”
