Dua Lipa sues Samsung for using her face to sell TVs
Dua Lipa sues Samsung for using her face to sell TVs
Lily ShanagherMon, May 11, 2026 at 8:45 AM UTC
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Dua Lipa has said she has the rights to the picture, which was taken backstage at a 2024 festival - Aude Guerrucci/REUTERS
Dua Lipa is suing Samsung after the tech company allegedly used her face to sell televisions without her permission.
The singer has demanded £11m after her photograph was used on the packaging for a £300 television sold by the South Korean company.
Lipa has said she has the rights to the picture, used on the packaging for the Crystal 43in ultra-high-definition television sets to promote Samsung’s XITE Hits music channel, which was taken backstage at a 2024 festival.
Lipa claimed the photo had appeared on a “significant portion” of the televisions sold in the US, and that her fans had bought the televisions with the impression that she had endorsed them, legal paperwork obtained by The Sun shows.
Lipa’s picture was used on the packaging for the Crystal 43in ultra-high-definition television sets to promote Samsung’s XITE Hits music channel
The lawsuit includes allegations of copyright infringement, trademark infringement and misappropriation of Lipa’s likeness and image.
Lipa, 30, is demanding $15m (£11m) in the filing, made in the Central District of California federal court.
She also claimed Samsung ignored “repeated demands” from her legal team to “cease and desist from infringing on her rights”.
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Christine Lepera, the singer’s lawyer, wrote: “Samsung used a copyrighted image of Ms Lipa without authority or licence and prominently featured it on the front of boxes containing Samsung-manufactured televisions for retail sale.
“The substantial revenue made on the sale is inextricably tied to the false message conveyed to consumers that Ms Lipa has endorsed the infringing products when she has not.”
‘Highly selective’ with partnerships
The television, which ended up being known on social media as the “Dua Lipa TV Box” by the singer’s fans, was first brought to Lipa’s attention in June 2025, the lawsuit states.
One fan is said to have put a photo of the box online with the caption: “I wasn’t even planning on buying a TV, but I saw the box so I decided to get it.”
Other Instagram comments the lawsuit points to include: “I’d get that TV just because Dua is on it. That’s how obsessed I am,” and “I’ve always said if you need anything selling, just put a picture of Dua Lipa on it.”
Ms Lepera added that Lipa – who is the face of Nespresso and Yves Saint Laurent’s beauty products, as well as partnerships with Porsche and Puma – would not have agreed a Samsung deal anyway as she is “highly selective in her commercial partnerships”.
The Telegraph has approached Samsung and Lipa’s agency and legal team for comment.
Source: “AOL Entertainment”
