- - Guy Fieri Reveals If He'd Ever Dye Hair Brown Again, Like He Used to 'Back in the Day,' After Viral Transformation (Exclusive)

Erin Clack, Skyler CarusoFebruary 9, 2026 at 7:00 AM

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Guy Fieri

Weiss Eubanks/NBCUniversal/Getty; Bosch

Guy Fieri caught up with PEOPLE at the 2026 Fanatics Super Bowl Party on Saturday, Feb. 7

The Food Network star revealed whether he'd ever dye his hair brown again, like he used to "back in the day," after his viral transformation

Fieri appears as an almost unrecognizable, brown-haired version of himself in an ad campaign for Bosch

Is Guy Fieri ready to shake up his signature look after all these years?

The Food Network star, 58, went viral after revealing his shocking transformation into an almost unrecognizable version of himself for a 2026 Super Bowl campaign for Bosch. Fieri, known for his spiky blonde hair and goatee, stars as “Justaguy,” sporting brown hair, a clean-shaven face and a button-down shirt paired with khakis. Whenever he uses a Bosch power tool or home appliance, he transforms back into his signature persona.

While chatting with PEOPLE at the 2026 Fanatics Super Bowl Party in San Francisco on Saturday, Feb. 7, the Diners, Drive-Ins, and Dives host revealed whether he'd ever consider changing up his look in real life.

"Well, so my wife would always do it because my hair was brown back in the day, 30 years ago. And my wife said, 'I think one day you should go back to being brown.' And so I said, 'Okay,' " he shared.

Guy Fieri in a commercial for Bosch

Courtesy of Bosch

"So she came with me [to set], and we shot the commercial, and I'm standing there next to her in the khaki and the plaid and the brown hair. And she's like, 'Oh, it's you. Oh my God. I can't ..." he continued. "And I said, 'So do you want it brown again?' She goes, 'No, no, stay the way you are.' "

"So I think that's about as far as we're going to go," he added.

Fieri also told PEOPLE how his friends and family reacted to his viral transformation.

"I had everybody texting me saying, 'Bro, please tell me you didn't do that. Please tell me that didn't happen,' " he revealed. "And then my son Hunter walked up to me, and he says, 'Dad, you look like you sell insurance.' "

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"Not a bad job, but not where I'm going," Fieri joked, noting that he's never owned a pair of khakis "in my life."

Guy Fieri at the 2026 Fanatics Super Bowl Party in San Francisco on Feb. 7, 2026

Cindy Ord/Getty

The celebrity chef previously spoke to PEOPLE about filming the campaign for Bosch, sharing that becoming "Justaguy" was both a "strange and entertaining" experience.

Recalling his decision to commit to the concept for the campaign, he said, "If you’re going to go big, go big."

“[Bosch] said, ‘Well, can you shave your goatee?’ And I said, ‘I would for this. This is such an important commercial. This is such a big deal.’ "

Fieri recalled how his dramatic transformation was so convincing that even his own mother was thrown off.

“I sent the picture to my mom, and she said, ‘Who is that?’ ” he told PEOPLE. “She said, ‘It really looks a lot like you, but I know it’s not you.’ I said, ‘Mom, that’s me.' "

on People

Original Article on Source

Source: “AOL Entertainment”