Jack Osbourne Defends ‘Tasteful’ AI Avatar of Late Father Ozzy: ‘It’s Not Going to Be F—ing Lame’
Jack Osbourne Defends ‘Tasteful’ AI Avatar of Late Father Ozzy: ‘It’s Not Going to Be F—ing Lame’
Ilana KaplanTue, May 26, 2026 at 3:55 PM UTC
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Jack Osbourne responded to backlash over the creation of an AI version of his late father Ozzy Osbourne
"It's something that I think my dad would be into. We actually talked about it before he passed, about doing something like this," he said in a Friday, May 22 livestream
Jack announced news of an AI version of the late rock icon at the Licensing Expo in Las Vegas on Wednesday, May 20
Jack Osbourne has addressed backlash over news that an AI version of his late father Ozzy Osbourne was being made.
After the British media personality recently announced that the late rock icon would become an AI avatar, he addressed fan criticism of the decision during a YouTube livestream on Friday, May 22.
“Here's the thing, it's gonna be so tasteful what we're doing. It's not gonna be f—ing lame,” said Jack, 40. “It's really complex what we're doing. This isn't just like hooking up an image of my dad to ChatGPT."
Jack Osbourne in May 2026; Ozzy Osbourne in September 2022 in Long Beach, Calif.
Credit: Jack Osbourne/YouTube; Scott Dudelson/Getty
He noted that they would be working with "some high-level technology."
"It's gonna feel very real, and it's kind of wild how it will be utilized," said Jack.
The TV personality and producer then said that he had spoken to his dad about the idea prior to his death in July 2025 at the age of 76.
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Jack Osbourne in May 2026
Credit: Jack Osbourne/YouTube
“It's really cool, and it's something that I think my dad would be into,” Jack said. “We actually talked about it before he passed, about doing something like this … I know he would be into this.”
Jack and his mom Sharon Osbourne announced news of an AI avatar of Ozzy at the Licensing Expo in Las Vegas on Wednesday, May 20.
“It's kind of scary how it's really very accurate,” Jack said at the event, per Licensing Expo organizer License Global. “He will exist digitally as himself for as long as we have computers. Technology has come such a long way to where it's almost drag and drop. You could shoot a template for a commercial… literally prompt what you want Digital Ozzy to do in that commercial, and you just drop it in. It's that simple now.”
Ozzy Osbourne in September 2022 in Inglewood, Calif.
Credit: Brian Rothmuller/Icon Sportswire via Getty
Hyperreal, a “digital human technology company” that uses patented “digital DNA” technology to create digital avatars, is behind the Ozzy avatar.
"You can ask Ozzy anything, and he will answer you in his own voice – and the answers will be what Ozzy would have said," Sharon, 73, said, per License Global. "We're going to take it all around the world. People can talk to him, and he will talk back."
In an interview with Billboardon Thursday, May 21, Hyperreal's chief executive, Remington Scott, said that the avatar “was built exclusively from authenticated, approved source material: curated, consented, and controlled by the people who love him most”.
on People
Source: “AOL Entertainment”
